The film

What we did

We were commissioned to create a memorable commercial featuring the shopping experience of the centre, underlining the choice of goods available.

The strap line ‘where choice meets value’ needed to be utilized and the film should acknowledge the current outdoor poster campaign. Delivering summer, winter and January sale versions of the work.

Wrote and developed a concept & script. Supplied treatment. Casting & model selection. Green screen studio shoot. Music production. Animation and graphics. Edit. Clearcast approval. Delivery to station for broadcast – including summer, winter and sale variants.

An example of Mask Creative’s ability to satisfy the clients needs. Mnemonic work.

Commissioned by – Realm Ltd

See further details and ‘behind the scenes’ imagery of this shoot on our blog page.

Commissioned in 2010, Mask Creative shot a stills campaign for Realm for their outlet centre, Junction 32. It featured models on white backgrounds with coloured ribbons, and various products accompanied by various strap lines with the overall campaign message of “Where choice meets Value”.

Our concept acknowledged the previous years campaign and in doing so re-energized it.

We scripted a commercial that involved coloured ribbons interweaving live action. A clever use of still imagery of the centre, brought to life with 3d animation and footage of actors on green screen backgrounds. The footage was cut to an unforgettable bespoke tune that ensured the campaign had resonance. We delivered summer, winter and sale versions of the work and the stills campaign is still in use in Summer 2012. Maximum ROI!



“ Realm have engaged the services of Mask for both still photography and TV Commercial production and found their service and quality of work to be of the highest standards. Working with Mask is an enjoyable and rewarding experience. ”
Andrew Duncan
 Head of Marketing & Communications REALM Ltd