Criteo - Home CRM
We were called into the agency to help collaborate on a creative solution for the production of a film to help promote their client’s new CRM system. Based on a previous technique we had developed & mastered, the suggestion was to use this same effect. Technical and challenging (particularly without the luxury of a recce) we had to think quickly to ensure we captured everything needed. The effect sees the foreground and background action freeze while the main characters continue in their apparent ‘stolen time’.
We developed the script and, once signed off, went into production. A two-day / two man shoot ensued. The van packed with lighting, slider, camera & lenses – next stop Paris. Criteo’s HQ, based in the Montmartre area of Paris offered us spectacular panoramic views of the city and also the perfect backdrop for our final shot.
The following week saw Johnny editing & grading the footage. Delivery & sign off two weeks later.