PZ Cussons Nigeria, had signed a deal with ‘who want’s to be a millionaire’ presenter Fank Edoho to be the face of their renowned West African detergent ZIP, and we were creating the TV campaign.

We had developed the ‘white-o-meter’, a prop used for our previously produced commercials and its success had been such we were to script a further ad featuring Frank using the device.

Frank could not get over to our studio to film, so we all met in Kenya to shoot. Here’s the film showing the making of the ad