The crew arrives at 7am to rig the lighting and cameras. The set build was completed over the previous 2 days, so our shoot day involved, rigging the lighting, populating the sets with props, deciding all relevant camera angles and the careful planning of the direction of exit for all furniture.

We worked in reverse: so starting with the set fully styled and lit as we intended our ad to look at end frame stage, then dismantled the set piece by piece, whilst recording every move.

Filming commenced at 11.30am, we wrapped at 10.30pm.

Below : Johnny Carr on set with Simon (assistant director), Mick, Simon and Claire from Different deciding the course of action.